The Flag represents a nation’s identity. It is a symbol of the nation’s respect and pride. The citizens of India show their tremendous love and respect towards the nation on 15th August and 26th January by proudly displaying the Tiranga wherever they can. Unfortunately, this pride is short-lived! In the evening, the same Flags are seen lying in garbage bins or sewage pipes, we find these Flags getting trampled upon on the roads. People forget that this is insulting to the Flag. Often, these Flags are burnt with garbage. Every citizen must maintain proper respect towards our National Flag. For over two decades, the Hindu Janajagruti Samiti (HJS) has been using various media to create awareness about the ‘Respect National Flag’ campaign. Due to untiring efforts, HJS has succeeded in ending 95% production of plastic National Flags, and the subsequent denigration of the Flag.