Recently advertisements of ‘Amul Body Warmer’ and ‘Cadbury Glucose Perk’ defaming Sati Druapadi vastraharan scene were released on Internet and TV channels. Due to constant and lawful protest by HJS, both advertisements were stopped. The DNA Report tells us the story about the success of HJS :
Disrobing of Draupadi in ads is not funny, HJS tells corporates
Stating that the latest advertisements of two of the major corporate houses of the country have hurt the religious sentiments of Hindus, the Hindu Janajagruti Samiti (HJS) forced the companies to withdraw the commercials. according to HJS members, an incident of ‘vastraharan’ from the holy epic of Mahabharat was being mocked in the advertisements of Amul Body Warmer and Cadbury.
While the Amul ads were already being aired on television, the Cadbury commercial appeared on the youtube and was going to be telecast soon. the HJS strongly opposed the commercials in a lawful and peaceful manner, which lead the companies to withdraw the same.
HJS coordinator Shivaji Vatkar said, “we penned down a protest letter and gave it to the companies. on December 30, 2010, we first spoke to the marketing officials of amul, whose office is at Tirupur in Tamil Nadu. we requested them to pull off the advertisement from the television and internet websites too. on january 6, they gave us in writing that the ads will be withdrawn within the next 48 hours so that no community’s sentiments are hurt. even cadbury was planning to launch a commercial of perk glucose on television and the videos of it were already on the youtube. this ad again was hurting our sentiments. however, they too have withdrawn the videos and the ads will no longer appear on television despite they booking a prime slot for it.”
He further asserts, “although i am satisfied now that the ads are withdrawn, but again it’s sad that the damage has already been made and not much can be done about it now.” in the Amul advertisement, it was shown that a person covered by a blanket is trying to disrobe another person who is also covered in a blanket. on the other hand, in the Cadbury ad, Dushasana was shown getting tired after disrobbing Draupadi. he was then shown to be given a perk to get the renewed energy. after this, he starts to disrobe Draupadi once again.
The members of the HJS felt that this was not only hurting their sentiments, but the entire Indian culture too. Mr. Vatkar further appealed that Hindus must boycott products of such companies which make a mockery of the Hindu religion and oppose such kind of commercials.
Source: DNA E-paper
Read Here : Denigration of Sati Draupadi stopped by ‘Amul Body Warmer’ after HJS protest
Read Here : HJS effect: Cadbury India apologises for denigration of Mahabharat
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