On www.adsoftheworld.com, a specialized website related to advertisement, denigration of Hindu Goddess ‘Kalimata’ was done through the advertisement of the multinational company ‘Bayer’ mosquito repellent ‘Cinq sur Cinq’. On noticing this vulgar denigration, the Hindu Janajagruti Samiti questioned this denigration and protested this by sending their protest letter to the company’s offices at America, Germany and Japan. On taking immediate cognizance of this, the President of ‘Bayer’ group Marc Lafeuille and the Florent Sallard the General Manager of advertising agency J. Walter Thompson in France, immediately tendered their unconditional apologies and informed about the removal of the above mentioned advertisement.
