Protest : Pidilite Industries insults Indian Army through ‘ Todo nahi jodo’ advt

Magh Krushnapaksha 12, Kaliyug Varsha 5116

‘Pidilite Industries’ should tender public apology to the Indian Army and withdraw the advertisement on the TV channel ! – A demand by Hindu Janajagruti Samiti

Mumbai :  During the ‘World Cup 2015’ cricket match between India and Pakistan played on 15th February, M/s Pidilite Industries have exhibited extremely tasteless advertisement of their product ‘Fevikwik’ on TV channels. In this advertisement, during the ‘Retreat’ ceremony regularly held on Wagha border, Indian soldier is shown as fixing a torn shoe of a Pakistani soldier with the help of ‘Fevikwik’. When Indian soldiers are protecting the nation day and night by endangering their lives, it is totally intolerable to witness a Indian soldier paying obeisance to Pakistan under the pretext of fixing a shoe. Due to this advertisements, sentiments of crores of Indian citizens are hurt. Therefore, Hindu Janajagruti Samiti demands that M/s Pidilite Industries should tender public apology to the Indian Army and withdraw the advertisement on the TV channel. A memorandum to this effect has been sent to M/s Pidilite Industries. (Click here to read letter by HJS)

In this advertisement, Indian soldier is shown as saying ‘Todo nahi Jodo’ while fixing the shoe with ‘Fevikwik’. As a result, a wrong message that our nation and army are responsible for spoiling the relations between two countries and tension is on rise due to our soldiers, is being circulated. This not only insults Indian soldiers, but the entire country. Pakistani soldiers do not possess any special competence so that Indian soldiers should prostrate before them.

In this connection, we would like to bring to the notice of M/s Pidilite Industries that in the year 1947, India was partitioned in two nations and Pakistan got the independent nation on the basis of the religion. Later, let alone being grateful toward India, Pakistan fought 3 wars against India, thus displaying its hatred toward India. Pakistan is persistently indulging in terrorist activities and trying to divide India once again. Pakistani army is constantly violating cease-fire and targeting Indian citizens on the border by firing at them and it happened on 15th February also. Many Indian soldiers had to lose their life in these firing incidents. Therefore, we are demanding that M/s Pidilite Industries should tender public apology to the Indian Army and withdraw the advertisement on the TV channel. If M/s Pidilite failed to take immediate action, it is warned that we would be forced to hold severe agitation.