Beauty ad banned for offending Christians

Phalgun Krushna Panchami

A TV ad campaign featuring lingerie-clad women praying for beautiful hair and an extract from the Lord’s Prayer has been banned by the British ad atchdog because it might offend Christians. (Hindus and Bharatiya Govt. should learn from the British ad atchdog! If every Hindu shows such alertness towards his Dharma, it will not take long to revive Hindu Dharma! – Editor)

The Advertising Standards Authority said the ad, created for beauty firm ghd IV hair styling equipment, could cause "serious offence" and must not be screened again.

The ads showed scantily-clad women in various positions, such as lying on a bed, while looking upwards with their hands clasped as if in prayer. Viewers could hear the thoughts of each of the women, which centred on having great hair. One woman was thinking "May my new curls make her feel choked with jealousy", while another was saying to herself "May my flirty flicks puncture the heart of every man I see". At the end of each ad an endline ran: "Thy will be done".

The advertising watchdog received a total of 23 complaints, including one from the Archdeacon of Liverpool, objecting that the ads were offensive to the Christian faith.

The complaints particularly highlighted the use of the phrase from the Lord’s Prayer and the depiction of the letter "t" as a cross in "thy".

Bradford-based advertising agency Jemella said it had been using the slogan, ‘a new religion for hair’, for seven years, but the ASA said it had overstepped the mark.

Source: guardian.co.uk

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